A portal is an effective technique to market your product or service to a targeted group. The growing world of digitization demands much transparency and online presence to get good traffic towards it. Real estate sector has also witnessed a great significance of having a portal. You can advertise your commercial shop in Gurgaon and other residential properties in the best way through your portal. Moreover, a real estate portal allows to reach a large number of target audience through it. It acts as your representative which simply portrays your company’s plan, policies and upcoming projects. This segment will address how to get started with a real estate portal to enhance your presence online and take your projects to a next level.

The Planning Part

Before getting started with a real estate portal, you must clearly decide with your priorities and what exactly you want from it. A clear objective for a website plays a crucial role in its success. A detailed research on other real estate websites and especially on your close competitors will give you enough insights regarding what factors to focus on for your real estate portal. Proper planning regarding its content creation, branding, images and videos must be done well before to make it work for you as soon as it goes live.

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Getting a Domain Name

A domain name, in general sense is your website’s address which is provided to it on internet. Getting a dot com “.com” domain name will work best for it. You can simply check with some domain registrars like GoDaddy.com to get an apt domain name for your real estate portal. However, getting a desired domain name is quite difficult these days as more and more businesses form different fields want their own web presence and register a domain name with them. Your domain registrar may offer several suggestions for this. Make sure that your domain name reflects your company’s name to make it more attractive and comprehensive. Avoid using hyphens and try to keep it simple.

Hosting: Getting a suitable server space

The good thing is, with the advancement of technology and internet facilities, there are many hosting companies available today to offer you the best deal as compared to earlier, when few selected companies used to enjoy the monopoly and ask for desired rates. You can find plenty of options today which will also offer you competitive prices for providing you a server space for your real estate portal to display office space in Gurgaon/Sohna road. Be selective while hosting your website and it is better to focus on considering reputed service providers which have better uptime scores and are reliable. Again, a good research regarding sign up and renewal price, refund policy, features and back up plans for your website, customer support will add an extra edge to your hosting.

Selecting the Best CMS

The performance and appearance of a website depends much on the type of CMS on which it is developed. You can create, manage and edit your website with a CMS and this also provides you an ease in the designing part. There are plenty of open source and free CMS available in the market like WordPress. The user-friendliness of a website depends much on the use of a CMS. Moreover it offers you multiple themes which can make your website a distinguished one. You have to install this CMS on the server and look for an appropriate real estate theme. WordPress offers ample of themes for multiple niches. You can create anything with it like real estate directory website, single property website or a realtor’s website. Once the theme is uploaded, you can activate it and can also download the sample data with it.

You can easily update all the real data on it now and can customize the theme and manage its appearance along with all important features to display your shops in Gurgaon in the best creative way. Upload your logo and site title, add pages and menu, add different properties to your website.

Select Suitable Advertisements

You have to be very selective while deciding with the type of ads which will be flashed on your website. You can make good money out of this but make sure the ads are descent and informative, People often avoid websites with too much ads on them displaying useless information which has nothing to do with their quest. Make sure that your real estate website offers subscription plans for your audience and can also accept online payments. Try providing some of the best payment gateways on it. Also, displaying listings on the map will add as an advantage.

Having a real estate portal in today’s date is of immense importance and you can make wonder through it. Considering all the above points, you can get a ravishing website which is user-friendly, easy to navigate and informative to offer great comfort and knowledge to your target audience.