Congratulations if you have successfully developed and launched an amazing mobile app! However, this is not the end of the story. A big task lies ahead i.e. to promote your app and let your audience know what a great digital product they are missing out on.

Marketing specialists suggest you should start promoting your mobile app in the middle of the development phase. But let’s say your app is out already. What do you do now? It’s never too late to revise your marketing plan. 

I was reading a press release about Spectrum mobile plans the other day, which inspired me to learn how big brands market their new products. The next thing I know, I stumbled upon some useful mobile app marketing tips that deserved to be shared. Let’s review them:

1: Create a Website

It’s extremely crucial to create an online presence for your app. People would like to know that your app is the real deal. 

You might have published the app on trusted sources like Google play store or the Apple App store (whichever applies). But that’s not enough. Create a website where you share complete information about the app, its features, how-to guides, and any other information a new user would need.

2: Upload Video Teasers on Social Media Channels

This trick works well when you have gained some traction and you are sure your prospects want to learn more about your product. Create a rich video intro to your app. Let your audience know what’s coming.

3: Use PR Marketing

It’s said there is no such thing as bad publicity unless you are not using publicity, to begin with.  There are a few ways of creating a buzz around your product. One example is to find press release websites and publish a PR about the launch/release of your app.

Another approach is to reach out to tech bloggers and give a brief overview of your app. The third option is to engage in guest blogging and let the world know what your app is all about. It’s recommended to try all these methods because you know what works and what doesn’t. 

4: Use Search Ads

Search ads are paid ads within the app store. In this method, you are able to bid for relevant keywords so that whenever a user searches an app using those particular keywords, your app appears in the results. 

Search ads are new but they have proven to be highly effective. They could get 50 percent of your customers to click on the ad they see.

5: Use Celebrity or Influencer Endorsements 

Celebrity endorsement is a powerful way of bringing in leads. You must be thinking you don’t have thousands of dollars to spare to endorse your app. Well, then use the power of influencer marketing. I agree, even influencers can be expensive. That’s why you should look for macro-influencers within your industry. These influencers are niche-specific but they are a loyal fan base. 

This will be a surefire way to attract users to your app.  Just be sure that the influencer you choose aligns with the target audience of your app.

6: Ask For Reviews

An app that has some level of reviews and rating is considered trustworthy. Therefore, ask your customers to leave reviews. A great way of encouraging them to rate your app is to provide an additional value like unlocking a feature or reward points. A good app ranking doesn’t just win customer trust but it can pull up your app’s ranking in mobile research as well.

7: Create a Demo Video

This one’s different from teaser videos that you will be using on social media to promote the app. This will be a demo video explaining why, how, and what.

This demo video will change as you add new features to the app. Once this video is ready, share it on all social media platforms as well as your website. Treat it like a 30-second commercial that explains what your app is all about.

8:  Feature Your App in the Blog 

Create a blog section on your website and dedicate this blog to your app. Let the readers know how the app works, its features, write a story about your app, and so on. Include links, videos, and screenshots within the blog posts to help them get a good understanding of your app.

Ever seen how Charter promotes Spectrum packages on its website? I suggest you have a look to get inspired and perhaps you can use some of its marketing ideas to promote your app on your website.

Conclusion 

Above these tips, listen to what your current subscribers have to say. You might be able to find the most lucrative platform or marketing channel for your current fan base.