To drive consistent traffic, you need to be actively visible in front of those who need your services. So far, you must have seen only the industry giants taking over the internet and making a splash of success. But have you ever looked deep into what they are doing to remain consistent?

The digital marketing trends never remain the same. One day it is about using more keywords, and the other day it is about relevant content that helps the website rank among the top search results. It shows how the industry giants keep updating their strategies and steal the show every time.

However, expert digital marketers monitor the trends and changing marketing strategies to ensure profitable returns.

This article is addressing the same guaranteed strategies which bring out lucrative results. Let’s dig in!

1. Work on Your Website Authority

Google and various other search engine rank you only if they find you authentic. And that happens two ways—one, when your website gets old, and two, when other authoritative websites link to yours. Since you cannot control time, ensure your presence on others’ platforms.

This method is called link building, at which industry giants are working relentlessly. The most convenient option here is guest blogging. Using this strategy, one submits a unique and engaging blog to another website and hyperlinks it back to their site. However, the backlink strategy should never remain restricted to one method.

Whichever method you opt for, focus on providing value and strengthen your brand recognition.

2. Build A Strong Content Marketing Strategy

Content marketing will always attract meaningful traffic if you play strategically. The current trends revolve around educating the audience with relevant and informative content that solves problems.

We mean different informational matters by content, including blogs, case studies, how-to videos, infographics, or e-books. All this without highlighting your intent to sell. The primary focus should be to ensure your generosity towards delivering knowledge and not asking people to buy.

The strategy here should focus on the pain points of the target audience.

3. Personalize Emails and Messages

2021 is all about personalization. 80% of the audience will buy from your brand if you send them personalized messages. Here we do not mean writing the potential customer’s name at the start of the message. By personalization, focus on considering their psychology, buying behavior, and interests while writing the content.

To ace in implementing a personalized messages strategy, you need to dig deeper and analyze each consumer. See how they started browsing, what products they waited on the most, and which pages they viewed multiple times. Also, see which products they added to their cart and then abandoned for any reason. Try to identify the decision and retarget the audience considering their pain points.

4. Implement Video Marketing Strategy

Users these days are pretty busy and do not have time to read long paragraphs. Content marketing works best only if you manage to start with an introduction that persuades readers to go forward. But even with an engaging introduction, you cannot convince readers for extensively detailed information. There have to be videos and images to keep them interested.

Video marketing strategy is a need of today’s time. 74% of the marketers have claimed to generate better ROI with videos. And there is a lot you can cover here. Video marketing can be in the form of how-to videos, tutorials, behind-the-scenes, podcasts, explainer videos, educational videos, or even testimonials.

Videos are more engaging and keep the audience on your website for a long time, reducing the bounce rate.

5. Boost Influencer Marketing Tactics

Influencer marketing is a viable approach to reach the potential audience in a shorter period, especially if you own a small business. The market is full of influencers targeting different niches. You have to identify which one is more suitable for your products/services.

Once you set your goals, decide on the relevant social media platform, and collaborate with an influencer with high followers. They will help promote your brand and ensure positive word of mouth. Here you can decide on the specific products you want to promote or your entire service.

Ensure that you follow the KPIs you set at the beginning and get the return. Influencer marketing is one of the most powerful marketing tactics of today’s time.

6. Offer Something Free

The word ‘Free’ attracts a pool of potential customers. Even a little gift with any purchase makes the audience feel valued. Establish your brand identity as one that engages in giveaways often. And by free we are not restricting to gift only. You can provide a voucher, a specific percent discount, or even a referral code.

People like referring their friends and family to promotional giveaways. Allowing your audience to help you promote is an intelligent way of working on new marketing strategies.

If you own a service offering company, your free options can include consultation or a trial. For instance, if you are an SEO service provider. Your free consultation can be a complimentary site audit to find the pain points and attract the client.

7. Update the Content Regularly

SEO is an essential aspect of today’s marketing strategies. You cannot rank on the first page or even on the later ones if your content is old. Google does not just need quality but also fresh content that helps the audience with the latest information.

Writing new content is one thing and updating the old one is another. Whenever you update the old content, Google indexes your website again. Therefore, ensure updating content and following the latest trends.

Final Thoughts

Driving quality traffic and converting them into customers is the primary goal of every business. And that is only possible if you implement the latest marketing strategies. The current era is about helping the audience without showing them the intent to sell. You have to play smart with your content, email and messages, visual content, and complimentary offerings. All it takes is identifying the crucial factors and outranking competitors.