Adding videos to your websites is somewhat like walking on a double-edged sword; it can help you retain visitors. However, it may also hamper your website’s overall performance if not optimized for the size and space it occupies on the disk.

So, optimizing your website for videos is necessary to increase conversion. For that, we have brought a few effective tips that might be helpful for you. Even the leading SEO companies across the globe use these tips to optimize the website to its best.

Let’s dig in!

1.Usage of data compression tools

The best way to optimize your videos is to use data compression tools. This helps you reduce the size of the video without hampering the image quality.

Since smaller media files load faster, you can help user’s save time by compressing all your videos. This even enables you to create a good impression on them, increasing their chances of coming back.

Also, try not to sacrifice the quality while optimizing your videos. After all, you wouldn’t want your professional website to look like an animated kids’ channel.

2.Adapt to HTML5 support formats

Usage of plugins can be a bit problematic. Hence converting videos to HTML5 formats is advisable. That’s because when you convert to HTML5, developers are liberated to deliver video content without the aid of plugins.

There are many online video converters available that can help you convert your videos to HTML5 formats such as MP4 and Webb at low or even free of cost.

3.Wipeout audio from muted videos

If your website has videos that have no audio or are planning to upload certain videos that have no audio, make sure you wipe out the audio data. This helps you save on the size of the video.

If you are making a video yourself, you can simply omit the audio while exporting the file. Otherwise, you can take the help of video editing tools to strip the audio.

If you still find it difficult, make sure you reach out to SEO services in Gold Coast for expert help.

4.Direct stream using server

Over time technology advancements have overcome the drawbacks of the internet, like downloading video to fully access it.

Today with the help of streaming technology, users are allowed to play chunks of videos in the browsers themselves. They aren’t bound to download the video to access it.

You can explore the web or even reach out to an expert to optimize video streaming on your website using HTML5 tags.

5.Utilize CND

A content delivery network or CND is a network of servers that hoards cached copies of static assets of your website. This reduces the load time and buffer of your videos. This ensures a faster content delivery along with improving redundancy.

Using CND can help you improve. Your overall website performance, which ensures more excellent conversion rates.

Conclusion

It is evident that as long as you optimize your media files, adding video to your website won’t cause you trouble. Hence whenever you plan to change or add new content to your website, make sure you optimize them accordingly.

Although video optimizing is relatively easier than making and maintaining it, you can reach out to SEO services in Gold Coast for effective results.